Ebooks Free Download | Business Value Of Blogging | Not so with blogs. They represent the first truly interactive, one-to-many communication channel that companies have ever possessed, touching on several different business processes at once. No one has experience with that kind of thing. Moreover, blogs come in different flavors, each with their own strengths and weaknesses. Altogether, there are so many uncertainties involved that most companies that consider blogging often feel they’re about to run blindfold into a dense forest. Any decision on blogging should therefore start with an in-depth analysis of the business benefits that the various types of blogs might bring to a company, followed by an assessment of requirements for each of those blog types. These are the first two steps of the Four-Step Guide to
Blogging. Once you’ve done that and determined which blog types are most suitable for your needs, it’s time to turn the question around and ask yourself if you could achieve the expected benefits in a different manner. Looking at the alternatives for blogging is step three. Lastly, you have to consider the factors involved in making a blog successful, many of which you have under your control. However, there are also several key success factors, both within and outside your company, that you cannot influence directly. The fourth step involves looking at the non-influenceable success factors for your own specific situation, and adjusting step 1 to 3 accordingly.
Blogging. Once you’ve done that and determined which blog types are most suitable for your needs, it’s time to turn the question around and ask yourself if you could achieve the expected benefits in a different manner. Looking at the alternatives for blogging is step three. Lastly, you have to consider the factors involved in making a blog successful, many of which you have under your control. However, there are also several key success factors, both within and outside your company, that you cannot influence directly. The fourth step involves looking at the non-influenceable success factors for your own specific situation, and adjusting step 1 to 3 accordingly.
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